The platform is rolling out a fresh option that allows them to lessen the quantity of AI-made content appearing in their streams. This step comes as the platform revealed that it presently contains over 1 billion AI-generated clips.
Trial and Implementation
The update is in a pilot phase over the coming weeks before a global launch. This development comes amid a rise in AI content, spurred by emerging content generation software.
AI Proliferation Online
Studies have shown that almost 10% of the most rapidly expanding content creators on a competing service exclusively feature AI-generated videos. A large amount of this content is classified as mass-produced AI material, a term for poor-quality, bulk-generated content that is frequently illogical or surreal.
Our research shows that a lot of users enjoy content made with AI tools, including digital art to science explainers, and we aim to give people the power to see more or less of that, according to their own likes,” commented a company executive.
Scale of AI Content
The platform disclosed that there are currently over a billion videos on its service tagged as AI-generated. In total, in excess of 100 m videos are uploaded to the service daily, making AI content a limited part of its overall inventory.
How to Adjust Settings
Members will be able to reduce or increase the amount of AI-generated videos they see by accessing the topic control feature in the app and choosing the AI content topic. Additional categories that can already be adjusted under the setting cover politics, style, cosmetics, and movement.
Platform Guidelines
The platform’s rules oblige creators to identify lifelike artificially created content, and it prohibits malicious fake videos of public figures or emergencies. Any believable AI video that is without a tag can be deleted under its community policies.
Additionally, the platform will henceforth attach an “AI-made” label to content produced via its proprietary AI systems, or detected by an collaborative effort for recognizing AI-generated material. This action is aimed to help prevent users from seeking to circumvent the labeling process.
Responsible AI Funding
The company is furthermore establishing a $2m awareness program for specialists and institutions to develop educational content about responsible artificial intelligence. This project will assist charitable organizations specializing in training programming and robotics.
Platform Protection
TikTok has defended its content review process, amid debate over proposals to cut jobs for a large number of content moderators in Britain. The company is planning to reduce 439 jobs in its trust and safety department in the UK capital, with worker representatives and digital protection specialists raising concerns that people are being substituted by machine-led review.
A trust and safety lead clarified that staff-based oversight would remain essential, but artificial intelligence can shield workers by filtering out the most distressing content ahead of it gets reviewed by staff. The platform announced a 76% decrease in disturbing and violent content seen by human moderators over the past year due to the use of its machine learning processes.
It is vital to combine humans and technology to maintain a secure environment,” the executive stated. “We’ll have staff as part of that process, but we further consider it’s highly necessary to minimize viewing of unsafe media as swiftly, which is where a lot of the machine support is making a difference work at speed.”
